It can be dangerous to get caught on the hamster wheel of chasing money.

It’s the liberation you get from business that allows you to experience life in a richer way, whatever that means to you personally. It’s not strictly about making money.

That being said, nothing motivates you like making your first sale. That feeling when you see someone has taken out their credit card and exchanged their hard-earned dollars for your creation (while you’re sleeping even!).

But as you continue, you realize that business brings so much more than the financial rewards.

That money the customer gives you is a tangible sign that you’ve created value for someone else—so much so that they’re willing to pay you for it. That an exchange has taken place.

It’s the feeling that what you’ve created has improved someone’s life in some way.

It’s the liberation.

The connections.

The creative freedom.

The autonomy.

The infinite challenges.

The creation of solutions.

The thank you emails from your customers, each reaching out, telling you in their own unique way that somehow you’ve changed their life for the better.

The pull, driving you to create more than just a money-making machine, but rather a work of art. A business with impact.

If you’re sitting on the fence with an idea, I encourage you to go live with it.

The feedback you get will either propel you to the next level or rebound you back to the drawing board—which is equally beneficial.

There is a compound effect that guides you forward; that leads you off the hamster wheel, to the other areas of the cage and beyond—until suddenly you find yourself out in the wild, free to roam, discover and experience.