Cómo hacer dinero como freelance en línea: una guía paso a paso

You don’t need to be an expert in digital marketing or hold a master’s degree in a tech field like computer science to start ganan dinero trabajo independiente en línea.

But I know that it can all feel pretty daunting if you’ve never worked online in your life or you’re looking to pivot to a brand-new career.

Este artículo lo guía a través de los pasos exactos que debe seguir para comenzar aquí y ahora.

Para ganar dinero como freelance en línea, solo necesitas:

• Paso 1: Averigüe su oferta de "producto" o servicio
• Paso 2: Acérquese a su cliente objetivo
• Paso 3: Crea tu paquete
• Etapa 4: Crea tu sitio web
• Paso 5: Encuentra clientes
• Paso 6: Aplicar para conciertos
• Paso 7: Comunicarse como un jefe
• Paso 8: Enviar el contacto
• Paso 9: A bordo del cliente
• Paso 10: Recoger testimonios y referencias

We’ll begin by looking at the (often surprising) things you need to get started, then break it down into the ten exact steps you can take to grow from zero to potentially thousands of dollars in income.

Lo que necesitas para empezar a ganar dinero como autónomo

As with any other endeavor, you’re going to need to get your tools together before you get started. Turns out that you only need three to get started with an frases negocios digitales, tal vez cuatro si quieres hacerlo todo correctamente.

Ellos son:

1. Un conjunto de habilidades en demanda

With all the best will in the world, there’s no way you can ever have a successful freelance business if you don’t have skills that people are willing to pay good money for. That’s why it’s so important that you think long and hard about what you can offer before you do anything else.

Comienza por pensar en tus pasiones. ¿Qué te encanta hacer por lo que potencialmente te podrían pagar? ¿Tienes un pasatiempo que podrías convertir en un negocio independiente? ¿Te apasionaba algo de niño que pudiera funcionar?

A continuación, considere su experiencia laboral. ¿Tiene habilidades y experiencia en una industria que lo recibiría como trabajador independiente con los brazos abiertos? ¿Trabajaste en algún proyecto en particular o tareas específicas que despertaron algo en tu interior? O uno que potencialmente podrías convertir en un trabajo independiente ¿carrera profesional?

But don’t despair if you’re scratching your head at this point. There’s an abundance of trabajos remotos independientes that you can do even if you’re a complete beginner with zero experience. You can also take various online courses and self-teach to help you get up to speed with the basics so you can launch your freelance career more quickly.

2. Una conexión a Internet confiable

If you want to work online, you need to be certain that you can trust your internet connection. Because the last thing you want is to be on a video call with a big client, only to have your internet dropping out every second. It’s hardly going to impress. Besides, the frustration of trying to research, or write, or schedule social media posts is beyond frustrating when it feels like you’ve gone back 20 years to the age of dial up.

This might sound strange if you spend most of your time in Western Europe or North America because most of the time, in most places you’ll be fine. But if you plan to travel or you’re not sure how fast your internet will be, it’s worth looking into other options. Many cell phone providers offer great data packages that allow you to stay connected wherever you are, at casa or abroad. (Tip: NEVER presume that the free WIFI in that tourist hostel will work. It likely won’t.)

3. Una computadora portátil

You’re going to need something to work on if you’re going to make money online, right? So now is the perfect time to invest in a laptop. This doesn’t need to break the bank. Provided that your laptop can handle the tasks you’ll be asking it to do, you’ll be set.

Although you could certainly use a desktop computer, laptops are a great choice for freelancers because they’re so compact and portable. You can slip them into your carry-on luggage if you’re travelling, move them around easily and they can fit into the smallest of places. This is perfect if you’re working from home and you don’t have a dedicated office space, or you want to live a nómada digital estilo de vida.

4. Un sitio web (opcional)

Technically speaking, you don’t absolutely need a website when you first get started freelancing online. Provided you can reach new clients and demonstrate that you are worth hiring, just a Facebook page or Upwork profile can be enough.

But, if you want to get ahead, attract better-paying clients, and build a solid reputation, you should make the effort to build one. It doesn’t need to cost much, it’s a perfect place to display your (growing) portfolio and it won’t need to take hours to put together.

Pasos para ganar dinero como autónomo

Up until this point, you’ve given some thought to the raw ingredients you will use to start your freelancing career: your skills, internet, a laptop and perhaps a website.

Now it’s all about taking action. Just bring these raw ingredients together by following an effective, step-by-step plan and you can start earning money fast.

And you know what? We’ve created the perfect plan for you. Roll up your sleeves and dive on in.

#1: Descubra su producto

At the start of this article, we took time to consider what skills and experience you could turn into a well-paying freelance career. Now it’s time to make a decision.

• ¿Qué vas a hacer?
• ¿Hay demanda de tus habilidades?
• ¿Están los clientes dispuestos a pagar una buena cantidad de dinero por su experiencia y habilidades?
• ¿Cuánta competencia enfrentarás?

En este punto, debe tratar de ser lo más específico posible al seleccionar un nicho. En lugar de decidir ser un redactor publicitario independiente general, ¿por qué no utilizar sus habilidades en la industria financiera para convertirse en un redactor publicitario financiero? ¿O su experiencia docente para convertirse en un redactor educativo?

By niching down in this way, you’ll better stand out in a crowded online market, you’ll find it much easier to command higher paying jobs AND you’re much more likely to work on projects that you actually enjoy.

A word of warning here, though. Avoid choosing a freelance job or even a niche because that’s what everyone else appears to be doing. Just because it works for them, doesn’t mean it will work for you. Be true to yourself and follow your own path.

#2: ¿A quién le venderás?

Muchos emprendedores and freelancers are so keen to launch their business that they skip one of the most important steps when it comes to launching a business; who they’ll be selling to aka their ideal customer.

Because unless you know who you’ll be selling to, you’re going to have a rough time finding paying clients and convincing them why they should hire you.

Piensa en esto, de esta manera.

If you’re out there trying to make a living as a traditional-style butchers’ shop, there’s no point sending emails and flyers to vegans. You’ll just be wasting your time.

Unless you have the time or resources to do in-depth market research at this point, the best way to decide on your target audience is to ask yourself questions. This can include things like:

• ¿Qué problemas tiene este grupo?
• ¿Cómo podría resolver mejor estos problemas?
• ¿Dónde pasan el rato?
• ¿Cómo puedo orientarlos?

Don’t be afraid to ask people questions too. Perhaps some of your friends on Facebook have experience hiring VAs for their business and would love to help out. Ask and you shall receive

#3: Crea tu paquete

By this point, you should have decided what you’re going to sell and who you’re going to sell it to. Now comes the tricky bit. How much will you charge?

Many freelancers hate this part and end up either inventing a figure on the spot or comparing themselves against other remote workers and severely underpricing their services. Don’t do this!

Una buena regla general para usar es considerar primero cuánto quiere ganar por año.

Then divide that by the number of weeks you’ve willing to work each year (remember, you will want to take vacation time too!). Finally, divide that by the number of hours per week you want to work, and voila! Your hourly rate.

Of course, you can also work on a per-project rate, provided that you factor in the time you’ll need to work on the project including research, communication with your client, the creative element, post work tweaking and so on.

Cualquiera que elija, asegúrese de tomarse su tiempo antes de tomar una decisión.

If you’re feeling stuck, ramit sethi tiene algunos consejos excelentes para ayudarte a encontrar y aumentar tus tarifas freelance.

#4: Crea tu sitio web

If you’ve decided to create your website (highly recommended), this is the time to do it.

Create something that looks as slick and professional as you can, but don’t feel like you have to spend hours working on it or create a huge detailed website. Start with the essentials- your portfolio and your contact details and you’ll be good to go.

When you keep it simple like this, you’ll also avoid getting stuck in that horrible procrastination stage and launch your freelance business much more quickly.

Remember- you can always tweak and expand your website as you do. You don’t need to create the perfect finished product immediately!

#5: Buscar clientes

Ready? Get set? Go! Now is when the magic really happens. It’s the time to find clients and to make your sueño of working online a reality. All it takes is a bit of hustling and you’ll achieve great things.

Hay varios enfoques diferentes que puede tomar en esta etapa. Puedes tomar las riendas del marketing de tu negocio y encontrar tú mismo a tus clientes ideales. Puede registrarse en uno de los muchos sitios web de economía de conciertos como Upwork. O puede tomar el enfoque más sensato y hacer una combinación de los dos.

Comience por comunicarse con amigos, familiares, empleadores anteriores, colegas e incluso clientes para encontrar oportunidades que puedan ayudarlo a impulsar su nueva carrera.

Social media is also a great tool to use at this stage: use it to share your exciting news and also look up the various freelancing groups that are on sites like Facebook. If you can, it’s a good idea to set up a LinkedIn profile too if you can so you can give your services more credibility.

Entonces puede considerar registrarse en uno de los sitios de economía de conciertos como Upwork, Persona de libre dedicación o Personas por hora.

However, don’t spend too long creating a killer profile at this stage. Keep it simple, to the point and useful. Again, this saves time and helps you break free from the procrastination stage.

#6: Solicitar conciertos

Now that you’ve done all of the behind-the-scenes work, you can start applying for jobs.

If you’re working on a gig-economy website, this means you’ll need to set aside some time to look through the job listings and select the most promising of these.

Look for those with a longer, more detailed job description that offer a higher rate to find clients who are more willing to pay. In the beginning, it’s worth looking for smaller jobs that can help build your portfolio and increase your visibility as a freelancer.

You could also consider researching which businesses or organizations are most likely to need your freelance services and reach out to them directly. This is known as ‘cold-emailing’ or ‘cold calling’ and can be intimidating when you first start. But it can be a great way to build your freelance business and get your foot in the door to better, higher paying jobs.

#7: Comunicar

Whether you’ve applied for a job directly, cold emailed a potential client or someone has asked for your help, there will come a time when you need to hold a meeting or consultation.

Esto generalmente toma la forma de una llamada telefónica o una skype o Zoom meeting and can strike fear into the bravest of freelancers. However, it’s well worth taking a deep breath and going ahead with the call.

You’ll stand a better chance of landing better paying niche clients and it will be much easier to build a relationship with these clients and land ongoing work. If you really can’t bear to have a video call, switch to a regular voice call, and prepare notes to prompt you about what you need to stay.

Como cualquier cosa, cuanto más lo haces, más fácil se vuelve. ¡Así que sé valiente! Tu futuro yo estará muy agradecido.

#8: Enviar el contacto

Before you start working on that project, make sure that there is some kind of contact between you. Freelance sites like Upwork include this as part of the package. But if you’re working independently for a client, you’ll need to provide your own.

Don’t be tempted to skip this part. It helps to protect your interests by helping to make sure you get paid for your work and there aren’t any disputes further down the line. It also provides reassurance for the client that you will complete the work that you are being paid to do.

The contact itself doesn’t need to be anything stuffy, formal, or full of jargon. You can find many free, straightforward templates online that you can adjust to your needs.

#9: Incorporación

Esta es la parte cuando empiezas a trabajar con tu nuevo cliente.

Depending on your freelance niche, you might need to share information like passwords, branding information, keyword research, business documents or even creative briefs before you get started. It’s also a great time to ask any initial questions about the project and make sure you have all the information you need to get started.

#10: recopilar testimonios y referencias

Once you’ve completed the work and you’re sure that the client doesn’t need any further revisions, you have a great opportunity to grow your business.

Ask your client if they’d mind leaving you a short review or testimonial that can help you grow your business. It’s also worth asking if you can use the work (or a short sample) in your portfolio so you can showcase your skills and attract further clients.

Si todo ha ido bien, es posible que incluso se le pida que complete proyectos futuros. ¡Date una gran palmadita en la espalda!

Lista de trabajos independientes aptos para principiantes

If you’re aún Si no está seguro de qué trabajos en línea puede hacer como trabajador independiente, puede consultar la lista a continuación:

• Atención al cliente a distancia
• Asistente virtual (VA)
• Entrada de datos
• Moderación de contenido
• Transcripción
• Teneduría de libros
• Redacción de contenido
• Redacción SEO
• Redacción
• Bloguear
• Corrección de pruebas
• Enseñanza en línea
• Desarrollo web y de aplicaciones
• Empleos de Especialista en SEO
• Empleos de consultor de anuncios de PPC y Facebook
• Manejo de redes sociales
• Diseño gráfico
• Fotografía
• Blogs
• Traducción

Preguntas frecuentes sobre trabajo independiente

¿Cuánto dinero puedes ganar como freelancer?

How much you earn as a freelancer really depends on the projects you’re working on, your skill level and demand. This can range from just a few dollars to a ingresos de seis cifras.

¿Los freelancers ganan buen dinero?

Pueden hacerlo si aprovechan sus habilidades y las convierten en oportunidades para ganar dinero. Muchos pueden hacer hasta $250 por hora.

¿Cuánto puede ganar un freelancer principiante?

Experience doesn’t always make a huge difference in the freelancing world. Provided you can demonstrate your expertise, you can earn anywhere from a few thousand dolares arriba.

¿Cómo empiezo a trabajar como freelance?

Easy! You find a niche, get clear on who you’re selling to and then start doing the work. Provided you’ve done this right, you’ll start making money quickly.

Una palabra final

¿Ves? Ganar dinero en línea como freelance puede ser fácil cuando sabes cómo hacerlo.

Provided that you’re willing to take time to think carefully about your skills, the potential market, and your niche, you can quickly build a strong foundation, potentially Dejar tu trabajo y hacer crecer una nueva y próspera carrera.

¿Entonces, Qué esperas? ¡Empiece hoy!

También puede disfrutar de estos estudios de casos de personas que lograron el estilo de vida remoto:

• Estudio de caso #1: Auxiliar de vuelo a empresario independiente a tiempo completo
• Case Study #2: Global Flâneur Investor
• Estudio de caso #3: bloguero nómada digital y autónomo